Do Luxury Watches Really Cost So Much to Make? Unpacking the Price Tag

Ever wondered why some watches cost as much as a car? The truth is, luxury pricing isn’t always about craftsmanship, it’s often about branding.

At Meridian, we believe great design shouldn’t come with unnecessary markups. Let’s break it down.

1. The Brand Premium

When you buy from a legacy luxury brand, a big part of what you pay for is the name: celebrity campaigns, flagship boutiques, and decades of marketing.

But your wrist doesn’t feel legacy, it feels build quality, finish, and design. That’s where we focus.

2. What Actually Drives Cost

Materials: Premium watches use 316L stainless steel, sapphire crystal, and durable plating. At Meridian, we use 316L steel or high-grade alloy (crafted and finished to perfection) to keep quality high and pricing fair.

Movements: Japanese Miyota movements power every Meridian, offering precision and reliability without luxury-brand markups.

Finishing: From brushed lugs to applied indices, every detail is obsessively refined, because real value is in craftsmanship, not hype.

3. What You’re Really Paying For

Yes, luxury watches cost more to make, but much of the price goes toward image, not materials.
At Meridian, we cut through that. No layers of middlemen, no inflated retail costs, just exceptional specs, honest pricing, and timeless design.

Final Word

A great watch shouldn’t just look premium, it should be premium in how it’s built.
That’s why every Meridian watch delivers the best specifications for the price, designed to last for years.

Because to us, time is what we make it.